The Anchorage Daily News recently announced my home staging business – yay! I thought it would be fun to share the press release with current and future friends and clients. 

“Stacy Goade has established Alaska Premier Home Staging in Anchorage. The business provides a variety of services to home sellers in Anchorage, Eagle River and Girdwood. Her goals are to provide help with creating a positive Internet presence including quality digital photos, a home sale marketing strategy and ongoing support and guidance from an experienced professional. Contact Goade at www.alaskapremierhomestaging.com.”

 This is the Internet link to the e-edition of the Anchorage Daily News (Anchorage, Alaska) press release.
Read more: http://www.adn.com/2011/08/26/2034218/alaska-business-people.html#ixzz1XaFwXtfI

The “home sale marketing strategy” mentioned in the press release above is in fact -” home staging.” Sometimes home staging is also referred to as home redesign, real estate staging, home decorating, or space redesign. It is a speciality service offered by certain individuals born with a natural instinct and a creative flair for arranging spaces, creating symmetryand order, balancing flow and energy among rooms, and selecting just the right colors, lighting and home accessories to create a warm and inviting space where buyers want to linger. If staging is done by an expert, the home and a buyer make an instant connection. It is a powerful emotional connection that  generates offers, sells homes more quickly, and results in a profitable home sale. 

Each home on the real estate listing has features and flaws. What impression do you want to leave with potential home buyers when your home is one of thousands on the multiple listing service in your city? How will your home stack up against its competitors if you do not believe in the power of “first impressions” or utilize the powerful marketing strategy behind expert home staging?